Enter the market. Scale with smarter systems. Improve every transaction.

Growth, built.

I turn growth plans into operating capability — Brazilian companies entering the U.S., Florida SMBs running on measurable AI, and merchants who finally know what they pay to get paid.

Find your growth path How I work

Strategy is not the bottleneck. Execution is.

Market entry fails when there's no local owner, no validated offer, and no repeatable GTM motion.
AI projects fail when they start with a tool instead of a measurable workflow.
And most merchants have never audited the fee that comes out of every single sale.

I close those gaps.

Three doors · One method

I diagnose with your numbers before I propose anything.

Three fronts, three audiences, three ways in — and none of them depends on the other. What they share isn’t a sequence. It’s a rule: I don’t present until I’ve read your baseline. Each door opens with a number that comes from your business, not from my deck.

01 Brazil / LatAm → U.S.

Enter and grow in the U.S.

I validate the opportunity, adapt the offer, build the commercial motion, and operate locally — before fixed costs and assumptions turn into expensive mistakes. Entity, EIN, address and banking included, coordinated with licensed specialists.

Lever New revenue

The number that opens the door

Validated demand — measured before you commit to the fixed cost.

Market Fit Sprint
U.S. Launch Build
Fractional U.S. Growth

Explore market entry

02 Florida-first / U.S. SMBs

Run a smarter operation.

I find the workflows where impact can actually be measured, connect the systems, implement the automation, and track what moved. No innovation theater. No project that starts with a tool instead of a number.

Lever Cost & speed

The number that opens the door

Your workflow baseline — captured before the tool, not after.

AI Value Sprint
Workflow Build
AI Operating Partner

Explore AI operations

03 Florida-first / U.S. SMBs

Know what you actually pay to get paid.

Most merchants can’t name their effective rate. I read your statement, divide fees by volume, and show you the real cost of accepting payment — including the times the math says don’t change a thing.

Lever Margin per transaction

The number that opens the door

Your effective rate = fees ÷ volume

Effective Rate Review
Program fit assessment
Implementation & ongoing support

Explore payments

I’m a partner of ProsPay and Strictly and I’m compensated by them. I don’t shop the market on your behalf — what I bring is the discipline of the diagnostic.

The layer under all three

AI isn’t only door 02.

It’s in how I research a market, how I qualify a lead, how I read a statement. Door 02 exists for the SMBs who want it pointed at their own operation — but you get it either way, whichever door you walk through.

How I work

Five steps, from your numbers to systems that hold.

01 DIAGNOSE

I start with your numbers, not a pitch.
02 DESIGN

I decide what to build first — and what to leave out.
03 BUILD

I turn the plan into working systems.
04 OPERATE

I run it until it holds without me.
05 SCALE

I compound what works.

Why HighFigs

One operator across the whole P&L.

One operator across strategy, market, operations, and technology.
Bicultural execution from Florida.
Senior-level access without building a full local team.
A network of licensed specialists where legal, tax, accounting, or compliance expertise is required.

Start with the decision that matters most.

In a structured diagnostic, I determine whether the opportunity is real, what should be built first, how success will be measured, and what should not be pursued.

Find your growth path